Generally, people don't think content marketing is as beneficial as running an ad. They find that content marketing is a challenging process, instead it makes sense to advertise. But they can't see that the ad has to be given every month and that the customer flow will stop as soon as you stop advertising. After dealing with the content in the first place, the content continues to attract customers by itself. Moreover, content marketing includes wiki page creation. A wiki page enhances online presence in no time. You must be wondering that can anyone edit a Wikipedia page. Anyone can edit wiki page only if he knows the certain rules of Wikipedia.